ABOUT THE BRAND

Created by Oakland native, Charlie, the original idea behind CO/LAB was simple; how could he represent where he was from (Oakland, CA) and where he's lives (Los Angeles,CA) with a hat? Expanding from his story, CO/LAB now builds a bond between multiple cities that normally would have no association with one another. Through design, people are now able to showcase their alliances to more than just their hometown or favorite team.

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Stay tuned for the hat that best represents you.